NFTs are reshaping the marketing of community — Utilities driven by KryptoGO
Now many artists or KOLs are issuing NFTs one after another, and there is a sense that companies were issuing coins in 2017~2018(ICO). Regardless of whether there will be a bubble, I think this process will be a paradigm shift in social marketing and media. The blockchain is like the APP Store on mobile Internet. This platform will have more and more applications, bringing many paradigm shifts. opportunity to arise.
Unlike Web2, the intrinsic feature of Web3 is value transfer, so it is easy to think that issuing coins or issuing NFTs is misappropriating money. In fact, many people use information gaps to earn illicit wealth. But none of this changes the entire paradigm shift process.
NFT issuance is a consensus-building process
Consensus builds communities, and communities change the face of traditional marketing.
In the traditional Web2 community concept, participants may not necessarily become a community of interest with the community, but Web3 can, because they share the same NFT with the same consensus and concept, and when the community grows in the future, the value also grow together.
The interesting thing about NFTs compared to traditional tickets and membership cards is that each work will have more and more benefits due to the participation of the community. Because of the participation of the community, the works can have ever-changing extended activities and products, which in turn attracts more people to invest. In the metaverse, everyone can express their personal preferences, beliefs, and choices through their NFT collection, which determines their appearance in the metaverse.
The empowerment of NFT to traditional models lies in the creation of commemorative value, secondary market liquidity, and community consensus. We can clearly find the corresponding target customer groups through NFT projects or consolidate the community by issuing NFT projects.
NFT provides a different perspective on the basis of the existing online community, helping each individual in the metaverse to build a personalized experience with other friends through their own preferences and feelings.
How NFT utilities link online and offline together will be the key
However, as there are more and more NFTs, there is no way to attract people to buy pure pictures. Therefore, each project will plan different roadmaps, emphasizing their applicability on NFTs, whether it is GameFi, DeFi or to improve The value of NFT itself and the various virtual and actual activities regularly organized by the community.
This makes NFT artworks into highly versatile tickets or passes, and NFT holders can enjoy the right to participate in various activities. For example, only those who hold NFT can participate in this offline party, only those who hold NFT can enter the private chat room of Discord with specific identity conditions, and those who hold NFT have the qualification of empty investment, etc.
NFT utilities will be the key to differentiation
The scenario of virtual-real integration will be very important for NFTs in the future. If NFTs are our pass in the metaverse, then this pass must check the ownership, just like we use Collab in the Discord chat room to prove that we hold NFTs. The real world has the same needs.
If NFT issuance becomes a must for every Web3 community in the future (just like the concept of opening a fan page in Web2), then how to link back to each of us’ physical lives will be very critical.
Through blockchain technology, every transaction and behavior in the metaverse will be recorded. These trajectories and processes largely represent each person’s style and personality in the virtual world. Representing the values you believe in in the virtual world, the time to join the group, the amount you spend, and even building another unique brand on NFTs because of the owner’s behavior.
As there are more and more NFTs, NFTs will shape our second life in the metaverse, so how to preserve and verify ownership will be critical.
KryptoGO provides a complete Web3 governance solution. The New Year Fortune Bag NFT is a successful experiment. In less than a month, we have created 700% APP growth and cooperated with nearly 60 merchants & KOLs to provide hundreds of total value-breaking million items.
Project parties who plan to issue NFT / have not yet issued NFT, welcome to come to us for cooperation, we provide more empowerment for NFT and community governance, including KYABC, whitelist, NFT verification, offline exchange, reward airdrop, assets management, etc.
Welcome to contact us about your NFT utilities on Discord: https://discord.gg/kryptogo